Abhi is a fintech company dedicated to enhancing access to credit through embedded finance solutions. Known for its commitment to financial inclusion and innovation, Abhi enables employees, businesses, and platforms to access timely liquidity and digital financial tools. Founded in 2021, the company has grown from an earned wage access (EWA) solution into a multi-product embedded finance platform operating across Pakistan, the UAE, the Kingdom of Saudi Arabia, and Oman.
History
Founding and Early Years (2021–2022)
Abhi was co-founded in 2021 by Omair Ansari and Ali Ladhubhai in Pakistan. Initially operating as an earned wage access platform, the company sought to address the challenge of short-term liquidity and financial stress faced by salaried employees between pay cycles. In its early phase, Abhi focused on enabling employees to access their earned wages in real time, gaining early adoption among employers seeking to improve workforce wellbeing and retention.
Expansion and Development (2021–2023)
Between 2021 and 2023, Abhi underwent rapid expansion, transitioning from an early-stage startup into a scaled embedded finance platform. Key milestones during this period included:
- Selection for the Y Combinator Summer 2021 cohort and the launch of the Abhi mobile application, alongside onboarding its first enterprise clients
- Expansion of its product suite to include payroll processing, payroll financing, and invoice factoring
- A USD 17 million Series round raised in 2022 at a valuation of USD 90 million
- Selection as one of 16 global companies in the Hub71 cohort
- Rapid enterprise adoption, onboarding 550+ companies by 2023, including five of Pakistan’s top ten textile exporters
- Recognition through the issuance of a PKR 2 billion Sukuk, selection as an Endeavor Entrepreneur, and designation as a Technology Pioneer by the World Economic Forum
- International expansion with the launch of operations in the United Arab Emirates, recording 5,000 transactions within two weeks of launch
These developments established Abhi as a leading embedded finance and earned wage access provider in emerging markets.
Recent Developments (2024–2025)
From 2024 onward, Abhi entered a new phase focused on institutional scale, regulatory integration, and regional expansion. A defining milestone during this period was Abhi’s joint acquisition of FINCA Microfinance Bank with TPL, making it the first fintech in Pakistan to acquire a microfinance bank, which was subsequently rebranded as Abhi Microfinance Bank. The acquisition added over one million users and a physical network of 120+ branches, enabling Abhi to operate within a fully regulated banking framework.
Key developments during this phase included:
- Establishment of Abhi’s global headquarters in Abu Dhabi
- Expansion into Saudi Arabia through a partnership with Alraedah, and entry into Oman in collaboration with the Daud Group
- Introduction of the first Real-World Asset (RWA) private credit offering in partnership with ZIGChain
Today, Abhi continues to evolve with a focus on scalable embedded finance, regulatory partnerships, and data-driven credit access.
Mission and Vision
Abhi’s mission is to democratize access to financial services by embedding credit and payments into everyday work and business flows. The company envisions a future where individuals and businesses in emerging markets can access fair, timely, and transparent financial tools that support long-term economic growth.
Products and Services
Abhi specializes in:
- Earned Wage Access (EWA)
- SME Financing and Invoice Factoring
These offerings are designed for employees, SMEs, enterprises, and digital platforms, supported by continuous product innovation and partnerships.
Corporate Structure and Operations
Abhi is headquartered in the UAE with regional operations across the UAE, Oman, Pakistan, and Saudi Arabia. The company operates through a cross-functional structure encompassing product, technology, risk, compliance, growth, and partnerships. Abhi collaborates closely with regulated financial institutions to deliver compliant and scalable solutions.
Recognition and Impact
Abhi has been recognized for its contribution to financial inclusion and fintech innovation, including:
- Selection as a Y Combinator-backed company (YC S21)
- Participation in global forums such as the World Economic Forum
- Selection for Mastercard’s Start Path SMB program
- Featured by Google Cloud